Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr. (OCLC #877564696)

According to the OCLC master record, this resource is available from many vendors: Books24x7, Ebook Library, ebrary, EBSCOhost, John Wiley, MyiLibrary, OverDrive, and RBdigital. The copy I have access to (ebrary) does not include the nickname “Jeff” in the statement of responsibility, but the description may have been originally based on a version that had it. The description in a provider-neutral record may not exactly match each version, but is probably close enough to provide good access.